Project
Blurb, a self-publishing and book-making company, is launching their first non-book product: custom wall art. The marketing team created a multi-channel campaign to introduce wall art to Blurb’s existing and potential customers. As part of that team, I was tasked to design the landing pages for the wall art products.
Final Product
The landing pages are live and viewable for canvas, acrylic, and metal.
My Role
Lead Visual Designer
Mood Board
For the Beyond Books Launch, we created a mood board that follows Blurb’s brand guidelines of featuring images that feel ownable, interesting, and worthy of a double-take.
Wireframes
Working closely with the copy and SEO team, the wireframes went through numerous iterations making sure that we were meeting stakeholder priorities. Shown below are the initial iterations of the canvas landing pages.
